Autumn/Winter 2026–2027 News

Following the success of the Travel Night Express service between Paris and Bourg-Saint-Maurice, its terminus (with an 85 per cent occupancy rate in its first year), Travelski is expanding its offering with a new overnight rail service operated by Pegasus Trains, departing from the Netherlands and Belgium. The benefit: a minimised carbon footprint, a two-night journey and eight full days of skiing!

New services for 2026/2027
- All journeys will now be operated by electric locomotives
- Plans for a new first-class sleeper carriage are under consideration
- Comfort options: mattress toppers, ‘beds made on arrival in the cabin’ service
- New menus in the dining car, with table seating

- 15 return journeys between 18 December 2026 and 27 March 2027
- 660 berths departing from Paris, 400 berths departing from Amsterdam, with compartments reserved for women travelling alone
- Departure from Amsterdam on Fridays at 6.00 pm, arrival in Aime-la-Plagne on Saturdays at 8.45 am
Departure from Aime-la-Plagne on Saturdays at 8.50 pm, arrival in Amsterdam on Sundays at 11.00 am
- Departure stations: Amsterdam, Rotterdam, Antwerp and Brussels

Prices
- Available as part of a package holiday with Travelski from €900
- Stand-alone tickets available from €99 one way

www.travelski.com

On the road to carbon neutrality for piste maintenance! The launch of the electric snow groomer produced by PRINOTH is nothing short of a minor revolution. Ahead of its global launch for the 2027/2028 season, three models are being put into service at three CDA ski resorts, including La Plagne. Feedback from the teams is crucial for fine-tuning the final settings. By committing to transitioning its fleet (comprising 100 electric machines) within ten years, the CDA is giving this project the visibility needed to transform the entire snow grooming industry.

- La Plagne ski area: 32 HVO-powered snow groomers + 1 electric snow groomer
- Training for drivers scheduled for early December 2026

- This is a historic milestone: this snow groomer is powerful enough to meet the performance requirements of alpine skiing, whilst being produced on an industrial scale
- Cost savings: a 20 per cent reduction in maintenance costs thanks to the absence of a diesel engine and hydraulic systems, and a 50 per cent reduction in operating costs thanks to energy efficiency
- Zero fine particulate emissions and virtually silent operation
- A strong commitment to localisation: at the request of the CDA, PRINOTH will set up a dedicated assembly line in Montmélian, Savoie, from 2026. The batteries are manufactured in Europe

news.compagniedesalpes.com

Due to repeated observations that some skiers are not paying attention to the messages on the ubiquitous banners, this winter marks a turning point with the introduction of new signs warning of hazards (junctions, black ice, etc.). Whilst complying with signposting standards, the banners – which were previously installed systematically and in large numbers – are to be phased out in favour of triangular signs modelled on road signage, positioned in the middle or at the edge of a piste. Fewer in number, but positioned more effectively, and therefore more visible. The stated aim is to streamline the slopes, attract more attention and no longer suffer the ground disturbances caused by skiers having to swerve around banners following a massive influx of skiers… This decision follows successful trials carried out last season.

‘Skiing isn’t just a leisure activity; it’s a sport that requires preparation. I like to point out that it isn’t an individual sport, but a team sport, in which several groups share the same terrain. In skiing, there are no seatbelts or airbags like in a car. We do, of course, sell a sense of freedom, but it is important to focus more on prevention beforehand, so that everyone is aware of the rules of a ski resort and the risks posed by dangerous behaviour.”
Rémi Devidal, Head of Slope Operations

As part of its Flocon Vert scheme, La Plagne is committed to the ‘Zero Litter in the Mountains by 2030’ charter, launched by Mountain Riders. Alongside cigarette ends and plastic packaging, fireworks waste is among the most commonly collected items during the off-season. Priority initiatives are being launched to drastically reduce this unwanted waste.
 

Reducing fireworks
Balancing a love of fireworks with environmental concerns: a challenge that is a key focus. Aware of their impact, the tourist office and local authorities are committed to reducing pyrotechnic waste at source and offering alternative solutions. With the support of Mountain Riders, the approach involves measuring and objectively assessing environmental impacts (evaluating the volume and types of waste, identifying areas where debris is scattered, establishing a clean-up protocol, defining monitoring indicators, etc.), and to test alternatives to these events whilst raising essential public awareness. This work is paving the way. The lessons learnt and recommendations arising from this pioneering work will, amongst other things, lead to the creation of a guide for local authorities and stakeholders in mountain regions facing similar challenges.

- 40,000 bottles found in the mountains every year
- 1,053 items of fireworks waste collected in spring 2026 in La Plagne
- A confirmed reduction of one-third in the number of fireworks displays throughout the year
- Multi-stakeholder working group: local residents, representatives from the business and social sectors, pyrotechnicians (from the local area and further afield via the SFEPA trade association), officials from the tourist office, local authorities and the municipal police

Encouraging people to drink La Plagne tap water
It goes without saying: filling your water bottle and drinking tap water helps reduce the purchase of plastic bottles and, ultimately, limits the associated litter. To this end, 11 water fountains have been installed at the tourist office’s reception points, in addition to the three already in place across the ski area.

It has now been 60 years since La Plagne’s logo first proudly donned its famous red hat. A special anniversary marked by an update to the brand identity and the return of a revamped version of Interneige.

 New brand identity: the Bonnet breaks free
La Plagne is taking a new direction with its visual identity, in collaboration with the Lyon-based agency Night Session. The Red Hat and the legacy of the resort’s early campaigns are key sources of inspiration, which have been adapted and brought to the fore in line with today’s design language. Whilst retaining a strong, consistent and instantly recognisable identity, La Plagne is further asserting its personality through playful messaging, with a communication tone tailored to different contexts. La Plagne’s iconic character goes beyond a simple logo. A true brand signature, it has become a graphic element in its own right, one that is more expressive and emotionally engaging through customisations, the occasional swap of its legendary headgear, and promotional events. The Bonnet and its mascot are breaking free to become a truly playful character that fosters a sense of connection.

 The origin of the logo
The Red Beanie was created in 1966 when La Plagne took part in the television game show ‘Interneige’, the winter version of the famous ‘Intervilles’, presented by Guy Lux. Alongside three other French resorts, La Plagne defended its colours against four Swiss resorts in three sporting events and one cultural challenge. With television still in black and white, a simple yet striking logo was essential, and so the Red Beanie was created by Mathieu Diesse, a graphic designer at the Havas agency. A symbol adopted unanimously and which has since become iconic – and, what’s more, a lucky charm, as it coincided with La Plagne’s victory in Interneige.

 The Revival of Interneige
This anniversary has sparked a strong desire to recreate the unifying spirit of Interneige across the whole region during the winter. Highlights are planned throughout the season, notably including the relaunch of a reimagined version of Interneige, to which La Plagne intends to invite the host resorts for the 2030 Winter Olympics, as well as key players from the mountain industry. The aim is to create networking opportunities centred around fun and informal events. Interneige will also be taking over the destination with a strong, unmissable collective visual identity that will draw local businesses and residents into the adventure.

Entertainment is one of the cornerstones of a successful holiday; it brings encounters and memories to life. At a time when recruiting entertainment staff is a real challenge for many regions, La Plagne has chosen to make a concrete commitment to creating a training programme for the entertainment staff of the future. This has led to the formation of a partnership between the tourist office and The Village, two organisations that are specialists in their respective fields. -

Following a fire in April 2025, MMV has confirmed that its establishment in Plagne Aime 2000 will reopen in December 2026, after undergoing extensive renovation work. This is welcome news, with the return of 480 commercial beds.
This club residence forms part of one of MMV’s key strategic priorities: transforming its catering offering with the ambitious aim of sourcing 80 per cent of its produce from organic, certified or local suppliers within five years. Other initiatives include the use of seasonal produce and the development of a plant-based menu, notably featuring 100 per cent vegetarian evenings.

www.mmv.fr